Under the influence of World War II, the 1940s fashion looks were characterized by utilitarian and practical styles.
Most clothes in the 1940s were army-inspired, functional, practical, and made from inexpensive materials rationed during the war.
The military also influenced women’s 1940s fashion looks, depicted as slim-fitting suits and dresses featuring boxy shoulders and nipped-in waists.
The most popular colors for civilian clothing in the 40s were navy blue, khaki, olive green, patriotic red, white, and army blue.
Overall, fashion during the 1940s was functional and practical, focusing on practicality and comfort.
1940s Fashion FAQs
What Was Fashion Like in the 1940s for Men?
World War II’s military and practical fashions influenced men’s forties fashion looks.
Double-breasted jackets were tailored with a narrow, streamlined silhouette and were made of wool or synthetic materials like rayon or gabardine.
Shirts were button-down collars tucked into pants worn at the natural waist but cuffed at the bottom.
Neckties were a staple – worn even with bomber jackets – made of silk or synthetic materials.
Outerwear included overcoats, trench coats, and pea coats, which were popular due to their practicality and warmth.
Footwear included loafers, oxfords, wingtips, and boots for casual or outdoor wear.
Hats were also popular, with fedoras and trilbys being the most common choices.
Overall, the 1940s saw a more formal and polished style for men, focusing on practicality and functionality.
What Was the Fashion Style of the 1940s in the US?
Led by American designers, women’s Fashion in the forties focused on functionality and comfort, with dresses and skirts featuring uncomplicated and streamlined silhouettes without ornamentation.
American women wore prom dresses, knee-length hemlines, and high-waisted waistlines.
Made of wool and tailored for a fitted look and paired with wide-leg trousers, ties, and fedoras, 1940s suits were a must in men’s fashion.
But, by the end of the decade, we saw the appearance of Hawaiian shirts, aviator glasses, evening bags, and fabulous swimwear.
