As Korea continues to be a leading source for the 'Next Big Thing,' Korean fashion brands and designers are taking center stage.
As Korean social ideals are rooted in Confucianism, most Koreans have a more reserved approach to fashion.
However, as Korean women break old patriarchal norms, women empowerment movements and libertarian dressing causes are catching ground fast.
In this article, I have curated 28 of the best Korean fashion brands taking over Seoul's streets and beyond in 2023.
From modern streetwear to fine couture, these must-know Korean brands represent the cream of the country's thriving fashion scene.
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HYEIN SEO
High-end Korean Streetwear
Showcasing a unique sensual edge, often associated with the Fairy Grunge clothing style, Hyein Seo is one of the most sought high-end Korean streetwear brands.
Hyein's designs are the antithesis of past Korean social ideals and conservative views of constant external validation.
Hyein Seo's fashion creations are forms of female body liberation that shift how Korean women express and view the latest Korean beauty standards.
Unique, special, and striking, this Korean fashion label is loved and endorsed by Rihanna on Instagram.
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ROKH
High-end Korean Staples
SHOP ON FARFETCH
Rok Hwang is a Korean fashion designer based in London, UK, that reached worldwide recognition after winning the LVMH Prize in 2018.
Before launching Rokh, Hwang worked under the tutelage of Céline's Phoebe Philo, followed by stints with Louis Vuitton and Chloe.
Rok's label boasts classic wardrobe staples reassembled in clever, unique ways, with an aesthetic clothing style that fills the gap left by Phoebe Philo's departure from 'old Céline.'
Conclusion
I hope you liked my article covering the most popular Korean fashion brands in 2023.
In this article, I have curated the best Korean fashion brands, Korean designer labels, and Korean couture houses you can wear right now.
Leading the Korean fashion trends, some are more niche than others, but the prices are for all pockets.
